Hogs Back Brewery is to put Hogstar English Craft Lager into cans. The new 330ml format meets the growing demand for craft beer in cans, and will be available from March.
Hogstar is a 4.5% ABV lager which is brewed with five different hops and selected herb extracts, matured for over a month to allow flavours to deepen. The beer is lightly filtered and unpasteurised for a fresher taste.
Launched in 2013 in keg and bottles, Hogstar has quickly become one of Hogs Back’s most popular beers, with stockists of the bottled version including Tesco, Waitrose, Co-op, Matthew Clark, Majestic and JD Wetherspoon. It won a Gold Medal at the Society of Independent Brewers’ National Keg Beer Competition last year.
For the launch of the cans, Hogs Back has updated the Hogstar brand identity to reinforce its English provenance and craft-brewed credentials. The new design will be rolled out to the draught and bottled formats.
Hogs Back Brewery managing director Rupert Thompson said, “The image of cans has completely changed over recent years among discerning beer drinkers, and it seems the right pack format for Hogstar as one of the new generation of high quality, high flavour craft beers.
“We’re delighted with the new design, which creates great impact for the brand on shelf, both in supermarkets and back bars, and sends all the right messages about Hogstar’s taste, provenance and craft status.”about image: craft brewers in the US started using them because of their light weight, recyclability and versatility for occasions such as festivals.”
