Micro-distilled spirit Our/London vodka is to extend its reach after agreeing a distribution partnership with Hi-Spirits.
The move will make the vodka available through Hi-Spirits across the UK on-trade and off-trade. Our/London is a wheat-based vodka, with a fresh, pure flavour and a fruity note. Its smooth character means it can be enjoyed on its own, as well as in cocktails and mixed drinks.
The distillery in Hackney Downs, East London is one of a global network that also sees Our/Vodka produced in micro-distilleries in Berlin, Detroit, Amsterdam and Los Angeles, with more to follow. The same recipe is used internationally, but with local ingredients giving each Our/Vodka a unique character.
The new partnership builds on a network of stockists for Our/London which already includes
retailers Selfridges, Fenwick’s and Harvey Nichols, drinks specialists Whiskey Exchange and Master of Malts, e-commerce through 31 Dover and Amazon, and on-trade operators Cosy Club, Bistrotheque and Balans Soho Society.
Dan Bolton, managing director of Hi-Spirits, said: “Our distribution expertise will make this authentic, premium vodka much more widely available. Our/London taps into long-term trends in both the on- and off-trade for premiumisation, authenticity and provenance and consumer’s increasing preference for quality over quantity when enjoying drinks.
“The Our/London and Hi-Spirits teams are a great fit and we are excited to work together to increase the brand’s distribution both in London and the wider UK market. By adding Our/London to our portfolio alongside Tito’s Handmade Vodka and Moskovskaya, we’re expanding and differentiating the choice for operators when planning a vodka range.”
Our/London partners Neil Chivers and Clive Watson said: “We are delighted to be partnering with the Hi Spirits team. From our very first meeting it was clear that they understood what we were about and, given their great reputation and existing portfolio, we felt they were best placed to help take our business to the next level.
“We’re confident the new relationship will lead to continued growth and ensure that nationwide availability of Our/London vodka increases to both the trade and consumers alike.”
Our/London vodka is 37.5% ABV, with an RSP of £19 for a 350ml bottle.
For more information, please contact Hi-Spirits on 01932 252 100, email enquiries@hi-spirits.com or see www.hi-spirits.com. The full Hi-Spirits portfolio is online at www.hi-spirits.com/portfolio.
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For media information please contact John Porter at ShielPorter Communications 07734 054389
Note to Editors: The Our/Vodka network is the brainchild of Åsa Caap and four entrepreneurs from Great Works in Sweden. The Our/Vodka brand is funded by Pernod Ricard Holding, but operates independently from the Pernod Ricard distribution network
Our/Vodka works with local partners in each city to add their own stamp and character. The Our/London partners are Hackney dwellers Neil Chivers and Clive Watson.
