As summer approaches, Hi-Spirits is encouraging operators to make their drinks sales shine with simple, profitable serves featuring popular brands from its portfolio.
The Southern Comfort Lemonade & Fresh Lime serve brings the party spirit of New Orleans to summer nights out, while Buffalo Trace Bourbon and Coke offers one of the most popular spirit and mixer combinations. The newly launched RedLeg Caramelised Pineapple spiced rum features in an appealing summer daiquiri recipe.
In addition, Hi-Spirits has created new ‘perfect serve’ videos showing bar staff how to tap into demand for coffee-based drinks including the espresso martini, using authentic Italian liqueur Caffe Borghetti.
The videos show bar staff how to make a premium espresso martini combining Caffe Borghetti and Tito’s Handmade Vodka, as well as demonstrating how Borghetti can be served on its own over ice.
Poppy Croft, marketing manager of Hi-Spirits said: “As soon as the sun comes out, bars need to be ready with appealing serves for customers. We have some wonderful cocktail recipes for brands across our portfolio, but for many operators, these quick and simple serves made with popular brands including Southern Comfort are ideal.”
She adds: “An espresso martini made with Caffé Borghetti doesn’t need added coffee, and so offers improved GP, saves bar staff time and frees up space on the back bar. Alongside the proven popularity of the espresso martini, a well-shaken Borghetti, served over ice, is a classic Italian summer serve.”
Operators can access the Caffe Borghetti videos at https://rebrand.ly/Borghetti
POS support including a range of branded glassware is also available. For more information, please contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com or visit www.hi-spirits.com. The full Hi-Spirits portfolio can be seen at www.hi-spirits.com/portfolio
Recipes
RedLeg Caramelised Daiquiri
• 50ml RedLeg Caramelised Pineapple
• 35ml fresh lime juice
• 20ml sugar syrup
Method: Pour the RedLeg Caramelised Pineapple, fresh lime juice and sugar syrup into a cocktail shaker with ice. Shake well and strain into a coupe glass. Serve.
Buffalo & Coke
• 50ml Buffalo Trace
• Cola
Method: Pour the Buffalo Trace into a glass filled with ice and top with Cola. Garnish with a lemon wedge.
Southern Comfort Lemonade & Fresh Lime
• 50ml Southern Comfort Original
• 150ml Lemonade
• 2 Squeezed Lime Wedges
Method: In a Mason jar or Collins glass, pour 50ml Southern Comfort Original over ice. Squeeze in two lime wedges and place in glass, top with lemonade, stir gently & garnish with a lime wedge.
