Hospitality operators are being encouraged to make the most of the flavours of Spring as specialist fresh supplier Bidfresh launches a new set of recipes in their ‘Fresh Approach’ campaign.
The recipes are designed to give menus and specials boards strong appeal to customers in the run up the key Easter and Spring Bank Holiday eating out occasions, as well as to help busy chefs and operators get the best value from their food budget.
Especially developed for ‘A Fresh Approach’, the latest set of recipes features ideas such as Filipino Pork Belly Tocino; Butter Steamed Plaice with Warm Tartare Butter Sauce; and Artichoke, Asparagus & Potato Salad.
All recipes feature additional accompaniments using the best seasonal produce, creating a range of recipe ideas and serving suggestions that chefs can adapt to their own menu and service style.
Jane Aukim, head of marketing for Bidfresh, says: “The next few months are an all-important trading period for many operators. Customers are likely to be cautious on spending, and better weather and the Bank Holiday weekends are an opportunity to persuade them to dine out.
“Our Fresh Approach recipes make the most of the wonderful seasonal produce available, with ideas and inspiration for operators looking to freshen up their menus for Spring.”
A Fresh Approach campaign encompasses the three core Bidfresh businesses – fish and seafood specialist Direct Seafoods; catering butcher Campbell Brothers, and fruit and vegetable supplier Oliver Kay – which between them supply thousands of hospitality and catering businesses nationwide.
The programme includes online recipes and guides to sourcing and preparation of a range of dishes; prep techniques to enable chefs to make the most of a range of profitable, but sometimes less-familiar cuts and species; and seasonality guides showing when produce is at its best in terms of quality, value and availability.
Operators and chefs can access the A Fresh Approach programme at www.bidfresh.co.uk/fresh-approach.html
Bidfresh’s specialist food businesses include:
- Direct Seafoods: a network of local depots around Britain, offering the finest freshly caught fish from the UK waters, as well as responsibly sourced fish from around the world directseafoods.co.uk
- Campbell Brothers: Specialist catering butcher providing high quality meat to businesses nationwide campbellbrothers.co.uk
- Oliver Kay: Supplying fresh fruit and vegetables, dairy, and dry store ingredients daily, directly to professional kitchens throughout Britain oliverkayproduce.co.uk
Recipe links:
https://www.oliverkayproduce.co.uk/food-info/seasonal-recipes-ideas/405-pork-belly-tocino
https://www.oliverkayproduce.co.uk/food-info/seasonal-recipes-ideas/400-rib-eye-salad
https://www.oliverkayproduce.co.uk/food-info/seasonal-recipes-ideas/407-artichoke-salad-recipe
Ends
