Product innovation by Surrey based Hogs Back Brewery has secured it a new listing with multiple grocer Aldi over the key summer trading period. The brewer is now listed in four of the UK’s top five national grocery retailers.
Aldi will be selling a new range of Cocktail Beers brewed by Hogs Back. Inspired by classic cocktails, Passion Fruit Martini, Peach On The Beach and Strawberry Daiquiri are 4% ABV pale ales with a light refreshing flavour. The beers are packaged in 440ml cans and will retail at £1.79 in more than 900 Aldi stores, from 30 June.
The cocktail beers were created by the Hogs Back brewing team led by head brewer and deputy MD Miles Chesterman, who said: “Served chilled, these beers capture the essence of summer cocktails enjoyed al fresco on a warm evening, as well as the enjoyment of a well-crafted beer made with award-winning English Cascade hops grown in our own Hop Garden.
“We think they’re the perfect summer drink for beer lovers looking for something a bit different, and we’re looking forward to seeing the response from Aldi’s customers.”
He added: “The off-trade beer sector is as tough as it’s ever been for brewers and securing listings is a challenge. Retailers are looking for new products that will add excitement to their beer offer and give them a point of difference with their consumers.
“We’re delighted that our product innovation has been rewarded with a listing across Aldi stores. The cocktail beers are very different to the ales such as Tongham TEA that we’re best known for, so they demonstrate that our ability to reinvent our beers, while still brewing with the best quality ingredients including our own hops.”
Cocktail beer tasting notes
Passion Fruit Martini
Light and refreshing pale ale, brewed with award-winning, aromatic English Cascade hops for a burst of zesty citrus, perfectly partnered by juicy, tropical passion fruit notes.
Strawberry Daiquiri
Sweet, aromatic pale ale. English Cascade hops are combined with fragrant, summer-sweet strawberry notes to give an extra twist.
Peach on the Beach
Light, fruity pale ale, brewed with English Cascade hops. The beer has a lemony zing, complemented by juicy, mellow peach notes.
